New product: Minisaucissons Asian flavors

Published in Vietnam, China, Singapore, Canada, 2023

For the first time ever, delightful Asian herbs and spices are entwined with French traditional know-how, creating a unique degusting experience. The tangy lemongrass, aromatic pepper, spicy chili, and a note of Vietnamese Pho (anis and cinnamon). The new flavor profiles are sure to impress even the most discerning taste buds

I was in charge of the full product development: formulation, pilot trials, package design, market and pricing benchmarking.” Result: Successfully launched these products in Vietnam, China, and Singapore, and recently Canada.

image The 3 saucissons with 3 flavors

image The products sold in a Megamarket, Ho Chi Minh, Vietnam

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image Product ready for exporting to China